Dahua — RUCOM

Dahua video surveillance system

Our task was to redesign large presentations for various products and directions of the client to make them comprehensible and vivid. To complete the task we have chosen the card format – such content will stand out in social networks, and users will see the product’s characteristics and working principles in detail. We redesigned every presentation at the preliminary stage: key features for visualization were determined, the content was set up, text blocks were written. We chose 3D graphics for visualization to convey technological effectiveness. Thanks to the application of graphical metaphors we have succeeded in shorteing large presentations to 5-6 cards for every subject, to explain the principle of work and the main advantages of “Dahua Technology” CCTV. All cards had the same style that contributes to the complex perception of the brand by the audience.

We made it possible to demonstrate technology application for the following categories: