PURPOSE:
The development of a federal promotional campaign for the stimulation of sales in the first half of 2015.
IDEA:
At the heart of the idea lies the simple idea that when buying Stihl motorized products you can get a 'Forest of Gifts'! It is enough to register the procured product and choose a gift!
RESULT:
A promotion was held with the mechanics of receiving gifts when making a purchase. More than 16,000 participants were registered, among whom the prizes were drawn: chainsaws, cultivators and others.
KEY-VISUAL CAMPAIGNS:
PROMOTIONAL WEB CAMPAIGNS:
Services:
The development of a creative communication platform, a TV clip adopted for several state channels,the key image of the campaign, campaign web site with a personal account and moderation of unit serial codes, logistics and legal support of the prizes.
Visit the project:
http://promo.stihl.ru/
Other projects:
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