For three days, from November 23 to 25, P. P. Smirnov's mansion in Moscow turned into a Porsche residence, where the solemn presentation of the new Porsche Panamera was held the day before.
This time the Russian premiere was held in dinner party format, and the famous chef, Aram Mnatskanov, who created original menu for the solemn even, was invited by the Porsche team to take care of the guests' gastronomic pleasure. Yevgeny Papunaishvili acted as the owner of the residence; he also became the host for the evening and personally guided the dear guests around the halls of the mansion. Thomas Starzel, Porsche Russland CEO, took part in the ceremony. Famous jazz man, Igor Butman, and the Australian singer, Fantine, were in charge for the musical accompaniment of the evening. The car was exhibited right in the Egyptian hall on the second floor of the mansion
The completely redesigned second generation Panamera was introduced in the summer of 2016. The following all-wheel drive models are available on the market — Panamera 4S, Panamera 4S Diesel, Panamera 4 E-Hybrid and Panamera Turbo. At the LA Auto Show in the autumn of 2016 the brand introduced its luxury sedan with a new 330-horsepower V6 turbocharged petrol engine and an Executive version with a lengthened wheelbase.
RUCOM and the agencies of the holding developed the communication strategy and the creative concept of the event.